There was literally like 4 iterations of that shop, The old tiny shop (in Paul's house, at the time) and then he put up the Barn and moved it in there. Then at some point after that it changed owners. Then after that the new owner moved it to the new building, etc. (I think this was a few years ago, but this is just based on what ive seen posted here).
The other fun trick with Riley's is that they would actually troll the s*** out of people with that ammo which was actually pretty great once you understood what was going on like the pallet in the store with the ammo on it was never actually full they would just put a few cases on there and watch it disappear and then it would only stay empty for a short while and then magically more would materialize on the pallet later, but the appearance of the pallet made think "oh its going fast i better buy it now" but it was a good deal regardless. One time I bought like the 2nd to last case, some guy behind me bought one. Then I left the shop, got lunch somewhere, and came back, and more was on the floor...
bought another one...
I don't remember Rileys ever being that cheap though. the number I remember was more like $149 or $159 a loaf, but I bet early-early 2000s it was cheaper than that at
times.
Also this is hard to believe but DTE/4S used to be great on some kinds of ammo. I remember buying cases of GT for $76 there. But then the demo of the shop shifted over time, and I don't blame them for not wanting to leave that cash on the table. I would take the "drooling, deli ticket munching, 4S townie groaner I dont wanna drive nowhea" cash too, and I would still sleep soundly at night doing it.
Average newer DTE customer = (this character voiced by Bill Burr)
View: https://www.youtube.com/watch?v=d4KH4_AVeAY