I'm not on a high horse. If I were, I'd pay NES $21 to get a bragging signature line.
My main point is: If one can't afford a $1000 membership, why seek to cut corners? It's a fundraising, not Gold Gym or Costco membership.
Also, have anyone considered easy pay life membership? $25 a quarter = $100 a year. 10 years, and you're in the club, if the decal, the bumper sticker and the bragging rights are important to you.
I rest my case.
If it was all about avoiding corner cutting then there wouldn't be life membership at all. There wouldn't be any membership. It would all look like Comm2A's fundraising - no frills, no membership cards, no swag, just GIVE what you can when you can, with reminders at times. That is the bare bones fundraising you advocate and it works for Comm2A and their particular goals. It is less than optimal for many organizations because having bumper stickers out in the world, a quantifiable number of supporters, and people socializing at benefit dinners/shoots/conventions has value well beyond the $$ raised at those events.
Additionally, most people will open their wallets better with a gimmick attached to the experience. There are plenty of people who LIKE memberships, or get all jazzed about a range bag or tshirt with a logo on it. The NRA is smart to use that natural tendency to raise money.
Every one of us could be doing more for the cause. Do you have an automatic monthly donation to the NRA set up? Do you have them in your will? Do you help organize benefit events? Do you donate prizes for the benefit events? Do you volunteer for any of their events (Eddie Eagle program, the Annual meetings)? Did you turn off your dead tree copy of the magazine like they asked and go all digital? Do you listen to Cam & Company or just tune your radio in anyway to boost their ratings? Do you give NRA memberships as gifts? Life memberships? Do you go to the benefit dinners and bid and buy tickets? Have you ever bought a table at one of those dinners and brought along a table full of people who spend money too? Do you write letters to the editor? How often do you contact your national, state, and local reps? How often do you introduce new people to the fun of shooting and try to educate them? There's ALWAYS more every single one of us can do. It's never done.
Some people have decided that they have a hard-earned $300 they can part with. The NRA would like it and is happily offering them a bit of swag in exchange. The NRA is going to get a good bit more out of it than the $300.
Why on earth would you want to make people feel guilty for making a sacrifice to support the NRA in a way that the NRA is actively encouraging?
It would also be a kindness to remember that for plenty of people $300 is a HUGE amount of money. I was offered a $300 life membership years ago and had to turn it down. Because I didn't have $300. There was just no way I could afford that at the time. There are plenty of other people around that are in that position now. And plenty more that have $300 to give, but not $1000. Let them give what they are able and willing to give when they can and stop engaging in this "eating our own" behavior of attacking them for not engaging in philanthropy in the way that you approve of.