The money goes to the Chris Kyle Frog Foundation. She defeated NRA champion Bruce Piatt. But she had a big advantage:
http://www.foxnews.com/tech/2015/12/07/american-sniper-widow-taya-kyle-outshoots-nra-champion.html
http://www.foxnews.com/tech/2015/12/07/american-sniper-widow-taya-kyle-outshoots-nra-champion.html