Depends on a lot.
Where are you hunting in Vermont? Deer generally get bigger the further north you go.
Are you using a semi-auto or bolt action or something else? Not all bullets work with every gun chambered in that cartridge; there's a lot of bullet profiles out there.
What's the barrel's twist rate? Some guys love 200gr or 220gr bullets in .30-06. Others are happy with 150gr. Twist rate impacts how a gun "likes" different bullet weights.
How are you hunting? From a tree stand at 30 yards? Tracking in snow? Longer range? The bullet profile for a big, heavy, close range bullet is different from a long range hunting bullet.
How do you define "off the shelf"? Where are you buying ammo? If you're trying to buy ammo right now from local gun stores, what they have is what you get. If you're shopping online, you have more options, but have to factor in delays in getting the ammo - hunting season is a little over a month away, that's not a lot of time to zero a rifle.
What brands do you already like? If you like Hornady, go with Hornady.
How much are you willing to spend per round?