For me, I don't shoot High Power, and I figured if I wanted tack-driving accuracy out of a .22LR, I wouldn't choose an AR-platform gun. Even after buying a dedicated .22LR upper, I'd still have the stock trigger to deal with, the adjustable stock, etc. If that's what I wanted, then I'd go get a 10/22 for a lot less money than any dedicated AR-upper. I could trick it out with stock and trigger for less than even the cheapest AR-upper. What I wanted was cheap shooting on my primary platform, so I went with a conversion. I'm extremely happy with my choice, and it has paid for itself many times over in ammo savings. I can break clays at the 50 yard line all day long (if I do my part), and that's enough for me.
Notice I didn't mention .22LR "AR-15's" like the Colt/Umarex M4 or the S&W M&P 1522. The reason is because they weren't around when I was making this decision (well, the Colt/Umarex had just come out, but I didn't feel like being a beta-tester).
Decide what your goals are, and choose accordingly. Both are good avenues for what they try to achieve.