Yup,
I saw a poster in Zero Hour Arms the other day. It listed the vendors . . . less than a handful of gun/ammo dealers! Almost all fishing, boating, etc. vendors.
A few years ago I worked the GOAL table there, as I recall I don't think we sold a single GOAL membership there that day. The folks that attended weren't shooters and weren't there for shooting supplies, etc.
The Holbrook Show is a much better take, although it is small by anyone's standard.