Not sure how many of you have read the Survival, Evasion, and Recovery manual, but I just found it and it looks like a nice resource:
S - Size up the situation, surroundings, physical condition, equipment.
U - Use all your senses
R - Remember where you are.
V - Vanquish fear and panic.
I - Improvise and improve.
V - Value living.
A - Act like the natives.
L - Live by your wits.