This is a guest column in Editor & Publisher, not that any of the idiots who read that will pay any attention
(test too long to cut and paste)
http://www.editorandpublisher.com/eandp/columns/shoptalk_display.jsp?vnu_content_id=1003584792
(test too long to cut and paste)
http://www.editorandpublisher.com/eandp/columns/shoptalk_display.jsp?vnu_content_id=1003584792