MassMark, I disagree with your opinion on ammo "Mark-up". I have worked at Gaylans (Pre-DicksSG), Dicks SG, Local Gun Shop and I never saw the crazy mark-ups suggested. Have you seen any Distributor price sheets lately? or in the recent past? Have you noticed the Distributor shipping policies change over time? Have you seen the overall increase in all ammo prices? Are you aware of the shipping increased cost? or the "Fuel Surcharges"? I will tell you that "Sale" price ammo (from the dist.) sells instantly, and that every new price sheet only goes up. The FFL can't replace the ammo just sold, for the former price...it always seems to go up.
Sorry, but the increased demand for raw materials (metals) has been a market force for some time and will remain so, and that will trickle down to ammo sales. Just check the newspaper...how about the other day, 2 DCR employees caught having stolen and scrapped metal castings from the longfellow bridge. They got $12,000 in scrap money for $500,000 in value. Don't blame the retailer, understand the real problem....Raw Material Demand, worldwide industrial growth, fuel costs etc.