Trijicon has a "competitor program" you can sign up for which allows purchase of their product for personal match use at an attractive price. When I first saw the ad, I thought it was just another gimmick until I checked their prices against the prices stocking dealers pay and found out there were pretty much the same. In face, the Trijicon competiton program prices are so attractive that they are frequently below what persons selling used Trijicons will accept for their units.