Not telling anyone what to do, just saying its antagonistic, and intentionally so, so don't be surprised with the reaction. And don't be a hypocrite by saying it wasn't intended to be that way. I've said things that piss people off but I don't deny that it does that. Own your words, don't play dumb, and don't be surprised when they react as you intended.
Your naivete is in assuming you can get other people to "obey" that sort of thing, and getting all dealers to play that way is like herding cats.
They wanted the attention and to piss off the Libs, and it worked. Now you all get to deal with the repercussions.
Lol you really think that somehow is the genesis of the whole article? That magically if all 80 dealers were some derivative of "Soft pink muppet armaments, a transgender owned business" that somehow the glob wouldn't still be armflapping about "ZOMG 80 GUN DEALERS IN ONE BUILDING!!!!!!! ZOMG!!!!!" for a moonbat reporter thats a flavorful bone for them to gnaw on and that isn't just going away, regardless of what the businesses are named.
I don't think one business having an "offensive" name has much or anything to do with it. Does it help? no... I get it, the optics are crap, but that's NOT what really caused the issue here. They would still find something to yap about. Anti gun media is great at making shit up out of whole cloth.
Case in point- Bob's tactical, later came back as "Original Bob's" , etc. Back before they shut down EVERY YEAR there was some f***ing moonbat and an attendant local newspaper article or three bitching about Bobs because it was within 1000 feet of an elementary school down the road or some meaningless bullshit like that. The local media managed to manufacture this huge braying circus every year, practically like on cue about it, and it would occasionally get regurgitated every 1-3 years there was some range suicide
there.
You should consider that while I'm concerned about my home state and firearms in general, my advice come from someone who isn't directly affected. The FFLs in the Mill could all be shut down and it won't directly affect me. I live in NH and I buy shit every day that Ma**h*** Firearms can't sell to you. My motivation is purely big picture. One shop that likes to stir things up ultimately means nothing to me.
Assuming gun owners and shops are going to act like the democratic party voters in lockstep behaviors is silly.
I do think, however, someone (preferably a ex-moonbat/ex-commie news media type that likes guns, because they know all the tricks, having played for the wrong team for X years) could make a good 10-15 minute long video or slide deck about how most scumbag leftist media people operate and conspire to misrepresent, and f*** over gun dealers and gun owners, but I also simultaneously think that most of the people who would ever see that messaging are people who already know better. the people you really need to reach would never actually consume the information. Like we have people still running their mouths to reporters when meanwhile, in the past 5 years there's been at least two HIGH PROFILE events where bulk/lcd type gun shops like MFS and Gun Parlor ran their mouths to the media and (possibly) didn't do anyone any favors in the process. The only media gun owners and shops should ever be using is their own curated outlets/known 2A friendly venues etc. All the rest of them, glob, herald, TV, whatever, need to be kicked out and not spoken to.
Also BTW, WRT "the ffls could all be shut down". That's pretty myopic. This isn't the first time someone has said something like that before and it wont be the
last. There have been other threats other than just boring moonbat newspaper hyperbole. "The Mill" as an idea is way larger than one particular building, not easily "deleted". I'll just leave it at that.