There's too much time out of my life I won't get back.
The guy denies his own premise in his conclusion. To wit, his premise:
"They are going to buy from a major big-box sporting good retailer (Academy Sports, Bass Pro Shops, etc.) where they feel comfortable. They want a gun that is from a brand with a known quality reputation, a warranty, and is reasonably priced with an MSRP ideally $399.99. The target consumer for this gun is going to go to Bass Pro or Academy or any one of those types of stores and ask for a pistol for home defense. They are going to look at the price first. The guy behind the counter will pull out a few guns in the same $400 range. The buyer will pick them up and decide based on what feels best in their hand is the one they want. If one model happens to be on special that day, that one will probably be the one sold."
Then later, in his conclusion:
"A lot of guys who sign up to work behind the counter at these retailers are gun guys. First-time buyers rely on the knowledge of the guy behind the counter or their gun guy friends for advice. So now the gun guy friend or the gun guy behind the counter is asked for their sage advice, they repeat what YouTube McVetBro-Douche said."
So...which is it? Are they first-time buyers, who are going to grab the first gun and "decide based on what feels best in their hand is the one they want. If one model happens to be on special that day, that one will probably be the one sold," or is it "First-time buyers rely on the knowledge of the guy behind the counter or their gun guy friends?" Because you can't have both.
Besides, when was the last time you ran into a "gun guy" behind the counter at Bass Pro?