Do it like everyone else. Start a branded youtube channel/instagram (even better if you have a mediocre-ly attractive wife/gf to exploit in your social media presence) and begin making controversial youtube video's, build up some haters, take a few classes with TIER1 operastructors and get them to do or say something on video that includes your brand, blow a few companies to get them to send you their product so you can do a useless review, build up channel and blog views, start pushing froglube, achieve internet tactical industry recognition, get invited to SHOT, tell EVERYONE about how awesome it is, get invited again the next year and then tell EVERYONE how lame people like you used to be are.
Profit????