So? What's more important is that he is a high-profile individual who breaks this law, but is otherwise lawful. If the ATF wanted to send a message, they would nab him or someone like him.
It's not rolling the dice, nobody has been prosecuted for this and I doubt they would because:
1. they want distributors
2. they don't want to create a situation where some people get prosecuted for this and others don't
Millionaires have different rules. But good luck