strangenh
NES Member
Metal_Value/0.70 = Price . . . i.e., 30% of the final sale price is their markup - that's what they mean by 30%. Their wording is confusing (misleading, really) outside of a sales department's gross profit calculations, I agree. If something is $1000 retail and it's got 20% GP on it, it means the cost to the seller was $800. Not how one would read "30% of the precious metal value." But '30% of the total sale price' is accurate.Looking at this web site again: it says "transparent design/manufacturing premium, which is ~30% of the precious metal value." I did the math on some listed pieces, and it looks more like ~46% premium over spot gold, still pretty reasonable for retail jewelry.