In the big scheme of things $12 is not that much, like you say cost of a cheap dinner or movie, however I know what I’m getting for that. I’m not looking for anything in particular but I wouldn’t mind browsing. However I don’t want to pay $24 for my son and I to window shop. I would rather spend that $24 on a movie or some ammo to have a great time at the range with my son.
Had the event been $4-$6 then we would have gone, it’s not the money, it’s the value it represents.
It's worth knowing that like in 2005 these shows were like 9 bucks with the coupon I think (Len can correct me if I'm wrong, but I remember it being under
10 bucks. In 2018 with inflation that's about $12, so the entry cost really isn't out of whack.
The problem with the $12 ticket is now that same show is a hull of its former self with 2/3rds of the stuff/vendors in it that it had in 2005. Nobody can sit there
and say it's a good value when the show is f***ing empty....
Well I guess the promoter does that and thinks nobody is paying attention...
As a promoter you can't expect to get the same $ and bill vendors the same $ for tables when the show only gets half the attendance, I think their pricing
just ends up driving lower attendance on both sides of the booth.
I also think the post sandy hooks "pissed in the well" without knowing they were doing it, WRT gun shows, but that's a whole other story I could write a
page about, but the summary version is the existence of those people created an unsustainable economic environment at gun shows, which supported high pricing. Now the vendors are still prancing around thinking those same people are still buying stuff. They're not, they're mostly gone now. Now you have enthusiasts left instead of one and dones that don't buy stuff all the time. The enthusiasts see the terrible gun show price as being so far away now that they can't bring the vendor back to the middle.... amongst other things. This creates a cycle of malaise which deteriorates the gun shows.
-Mike