I think it has a lot to do with wives watching what their husbands are spending and girlfriends going along thinking it'll be fun until they spend an hour and a half getting ogled and crop dusted.
If their husbands are exposing them to a gun show for an hour and a half they need to tell their hubs how to shop better. Back when I was actively going to them unless I stopped to talk to friends, if I didnt see anyone I knew I was in and out of the things in a half an hour. I think its an acquired skill.
-Mike